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Best Article Finalist

When Color Meets Constraints: A Guide to Brand–Product Collaboration

Ben Martin

A summary of the article

Ben Martin’s “When Color Meets Constraints: A Guide to Brand–Product Collaboration” offers a practical and visually rich handbook for aligning brand identity with digital product design. Through a six-part “Product × Brand Collaboration” cheat sheet—covering color, shape, naming, iconography, typography, and collaboration—he navigates the nuanced territory between expressive brand systems and functional product experiences, aiming to foster clearer, more harmonious dialogue between brand and product teams.

Highlight

“Translating a brand into something that works for product is a nuanced and delicate process.”

Read the article

Timeline

  1. Nominations will be open from Tuesday 13 May. If you have any questions about the nomination process, then check out the FAQs, or if your question isn't answered, please get in touch at community@zeroheight.com

    13 May, 2025

  2. Once the nominations are closed, we'll be collating the longlist and working through it to determine a shortlist. The shortlist will be determined by the team at zeroheight, and will be based on uniform judging criteria (which we will share in a month or two). With the shortlist creation, we aim to remove as much bias as possible and give everyone a fair chance across the board.

    22 August, 2025

  3. In September, the shortlist will be announced, including public voting! We'll notify all folks as to whether they made the shortlist. The judges will then individually judge each shortlisted entry. We'll also have public voting on each category live on the site!

    15 September, 2025

  4. Once all the judges and public votes are counted, we'll then be able to determine the winner for each category, based off a weighted compilation of votes.

    3 November, 2025

  5. In December, we'll gather the community together at an event in London to announce the winners live. We'll also be live-streaming the ceremony for those who can't make it. The live event will be invite only, but we'll offer the community a chance to apply for a ticket later in the year! We'll also post the results to the zeroheight site the day after the event.

    December 2025 (TBA)

Past Winners