eBay Evo is the brand and design system powering consistent, scalable, and relevant experiences across eBay’s global ecosystem. Rooted in simplification and consistency, Evo provides the tools and rules to scale globally while flexing locally across touchpoints. To bring Evo to life, more than 50 collaborators created the eBay Playbook—a central documentation hub used across disciplines to access Evo, align teams, and guide the creation of accessible, high-quality experiences.

The eBay Playbook is a comprehensive documentation site with 300+ pages, designed to unify brand and design guidance. Key highlights include:

• Getting Started: introduction to Evo, design principles, accessibility standards, and contribution guidelines.
• Foundations: brand elements like logo, color, typography, and icons, including detailed token references.
• Design System: tokens, components, patterns, and processes with dedicated tabs for design, development, accessibility, and content. Pages link directly to component implementations across iOS, Android, and Web.
• Expressions: real-world examples showcasing Evo’s application across marketing, social, and product surfaces.

Documentation is built directly in Figma using a proprietary linter plugin that publishes updates to the Playbook in seconds, ensuring accuracy and speed. With over 2,700 media assets, version tracking, and integrated feedback systems, the Playbook is both a creative inspiration and a practical single source of truth for teams worldwide.

Evo and the Playbook have redefined documentation at eBay by uniting teams around a shared source of truth. Designers and developers report increased alignment, faster delivery, and improved accessibility, while marketing teams are inspired by real-world brand examples. The results are clear: a 1,966% increase in new users, 319% growth in unique page views, and 23% higher engagement time compared to the previous Playbook. Evo’s documentation deserves recognition for Best Documentation because it combines clarity, accessibility, and inspiration—empowering thousands of employees to deliver consistent, high-quality experiences at global scale.