Econt Express's design system, Compass, unifies digital experiences across logistics, fintech, and internal platforms. Previously, fragmented systems slowed innovation and created inconsistent user experiences. Compass centralizes visual identity, accessibility, and reusable components, enabling rapid feature deployment across web, mobile, and partner tools. Built on principles of unified experience, efficiency, and scalable innovation, it reduces development time while maintaining brand consistency. Serving as the single source of truth, Compass has become the foundation for Econt Express's digital transformation, empowering teams to focus on user value instead of redundant design and technical decisions.

Compass operates under a hybrid governance model balancing centralized standards with distributed flexibility. A core team of designers, engineers, researchers, accessibility experts, and a product manager maintains quality and adoption. Centralized governance manages tokens, accessibility, and design guidelines, while federated autonomy allows brand theming, platform-specific implementations, and regional adaptations.

Contribution follows a structured lifecycle—from proposals and research through design, review, implementation, testing, documentation, and coordinated release. Councils, working groups, and brand ambassadors ensure alignment, while community moderators extend governance externally.

Automation ensures scalability: design tokens sync between Figma and codebases, accessibility compliance is validated automatically, and regression testing safeguards visual consistency. Regular rituals—weekly Q&As, monthly adoption reviews, and quarterly strategy sessions—maintain transparency and continuous improvement.

This strategy enables Compass to scale across multiple brands and platforms, harmonize legacy systems, and support rapid business growth, while engaging both internal teams and Bulgaria's wider design community.

Compass has transformed Econt Express's digital operations. Mobile app users grew by over 1,000% in 12 months, while release cycles accelerated from quarterly to bi-weekly. Component reuse cut design and development costs by 40%, and UI-related bug reports dropped by 67%. Customers benefit from faster services, with package preparation times reduced from 12 minutes to under 90 seconds. Beyond operational gains, Compass powers educational programs, reaching more than 1,000 external designers and being integrated into university curricula. This dual impact—business transformation and community development—demonstrates Compass's value as both a strategic asset and an educational resource.