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Award for Innovation Finalist

Creating a custom space to discover new design patterns

Bloom Greenhouse - Vinted

Introduction

Vinted's design system introduces Bloom Greenhouse, an innovative extension designed to bridge the gap between stable core components and the evolving needs of product teams. While the core system ensures high-quality, polished standards, the Greenhouse acts as an "incubator" for experimental, reusable UI components. Housed in shared libraries across platforms, it enables teams to contribute, discover, and reuse custom solutions. This approach prevents duplication, strengthens consistency, and accelerates delivery while maintaining governance. Bloom Greenhouse transforms isolated design efforts into a collaborative, organisation-wide asset.

Introduction

The innovation

The strategy behind Bloom Greenhouse was rooted in extensive user research with designers and engineers to identify pain points around duplication, inefficiency, and fragmentation. Instead of viewing custom work as a liability, the team reframed it as an opportunity for collective growth. By introducing a semi-governed space between the design system and individual teams, Bloom Greenhouse offers visibility, discoverability, and support for reusable UI patterns. A dedicated preview website aggregates components into a searchable visual interface, ensuring accessibility and inspiration. Adoption is encouraged through clear communication, guidance, and collaborative governance: the system team manages the platform, while creators retain ownership of their contributions. This approach balances the tension between quality and speed, creating a scalable model that encourages innovation without sacrificing consistency.

The innovation

Impact

Although in early stages, Bloom Greenhouse is already reshaping design and development workflows. Teams now have a central space to share and reuse components, significantly reducing duplication of effort and improving delivery speed. Designers and engineers benefit from greater visibility and alignment, leading to a more cohesive user experience. For the design system, it provides a data-driven pathway for promoting widely adopted patterns into the core system. Long term, this initiative aims for full adoption, stronger collaboration, and a culture of inner-sourcing—ultimately driving higher quality, faster delivery, and a more consistent user interface across products.

Impact

Highlight

Bloom Greenhouse is a unique way to approach the problem of snowflakes. Instead of discouraging, or letting them sit out in the cold, the Vinted team have come to a solution that actively supports the design system and future contribution.

Timeline

  1. Nominations will be open from Tuesday 13 May. If you have any questions about the nomination process, then check out the FAQs, or if your question isn't answered, please get in touch at community@zeroheight.com

    13 May, 2025

  2. Once the nominations are closed, we'll be collating the longlist and working through it to determine a shortlist. The shortlist will be determined by the team at zeroheight, and will be based on uniform judging criteria (which we will share in a month or two). With the shortlist creation, we aim to remove as much bias as possible and give everyone a fair chance across the board.

    22 August, 2025

  3. In September, the shortlist will be announced, including public voting! We'll notify all folks as to whether they made the shortlist. The judges will then individually judge each shortlisted entry. We'll also have public voting on each category live on the site!

    15 September, 2025

  4. Once all the judges and public votes are counted, we'll then be able to determine the winner for each category, based off a weighted compilation of votes.

    3 November, 2025

  5. In December, we'll gather the community together at an event in London to announce the winners live. We'll also be live-streaming the ceremony for those who can't make it. The live event will be invite only, but we'll offer the community a chance to apply for a ticket later in the year! We'll also post the results to the zeroheight site the day after the event.

    December 2025 (TBA)

Past Winners