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Award for Innovation Finalist

From Figma to Production: Intelligent code generation

pAIella - Thomson Reuters

Introduction

Saffron is one of the world's largest enterprise design systems, supporting thousands of professionals across industries through mission-critical software solutions. It serves over 200 designers and UX engineers, alongside thousands of product engineers, across 255 repositories powering top platforms in legal research, tax compliance, and accounting. By providing consistent, accessible, and high-quality components, Saffron enables product teams to focus on solving unique user challenges rather than recreating standard patterns—delivering both scale and reliability across a diverse product ecosystem used daily by millions of professionals worldwide.

The innovation

From any design input—Figma files, sketches, or specifications—pAIella automatically generates production-ready UI code with built-in accessibility, automated testing, and real-time visual validation. The team first built Ask Saffron LLM, trained on Saffron's complete component library and design standards. When Figma released Model Context Protocol capabilities, they created a Saffron MCP server that bridges Figma's design data with Ask Saffron LLM, enabling seamless design-to-code automation through popular tools like GitHub Copilot, Cline, and Cursor.

This architecture transforms design systems from static asset libraries to intelligent productivity partners. The platform-agnostic approach ensures adaptability across frameworks while addressing bottlenecks in speed, quality, and resource allocation through controlled experiments, expert adoption, and enterprise-wide scaling.

The innovation

Impact

Controlled testing demonstrated significant productivity and quality gains. Teams using pAIella complete projects 33.9% faster on average, with Saffron specialists achieving up to 64.2% time savings and nearly threefold speed improvements. Beyond efficiency, AI- generated implementations achieved 23% higher compliance with design system standards while maintaining 100% accessibility adherence. This has transformed the design system into a strategic development accelerator, empowering engineers to focus on business logic and differentiated experiences. By redefining design systems as intelligent, adaptive partners, pAIella demonstrates how AI can evolve workflows at enterprise scale—delivering measurable performance improvements and shaping the future of design-to-development pipelines.

Impact

Highlight

pAIella transforms any design artifact into production-ready, accessible code with 2.8x speed improvements and 23% higher compliance rates. The Saffron team measures direct impact through controlled experiments showing improved speed and quality in development, showing 64.2% faster development for experts and 33.9% average time savings across all engineering levels. AI-generated implementations were 23% more compliant with design standards while maintaining 100% accessibility adherence.

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Timeline

  1. Nominations will be open from Tuesday 13 May. If you have any questions about the nomination process, then check out the FAQs, or if your question isn't answered, please get in touch at community@zeroheight.com

    13 May, 2025

  2. Once the nominations are closed, we'll be collating the longlist and working through it to determine a shortlist. The shortlist will be determined by the team at zeroheight, and will be based on uniform judging criteria (which we will share in a month or two). With the shortlist creation, we aim to remove as much bias as possible and give everyone a fair chance across the board.

    22 August, 2025

  3. In September, the shortlist will be announced, including public voting! We'll notify all folks as to whether they made the shortlist. The judges will then individually judge each shortlisted entry. We'll also have public voting on each category live on the site!

    15 September, 2025

  4. Once all the judges and public votes are counted, we'll then be able to determine the winner for each category, based off a weighted compilation of votes.

    3 November, 2025

  5. In December, we'll gather the community together at an event in London to announce the winners live. We'll also be live-streaming the ceremony for those who can't make it. The live event will be invite only, but we'll offer the community a chance to apply for a ticket later in the year! We'll also post the results to the zeroheight site the day after the event.

    December 2025 (TBA)

Past Winners